AzoftSpotlight

Microsoft Bing walks to iPhone through the backdoor

By Emma Brem on October 25, 2009

Microsoft’s search engine, Bing is moving to the iPhone platform in uncommon way: via applications that use Bing API. The most bright example of such apps is Robotvision – a Bing location-based service for iPhone that became available at the Apple Store in a recent time. The application uses iPhone 3Gs GPS module and camera to provide users with information about the nearby environment (e.g. restaurants, businesses, etc.). The application retrieves this data from Bing SE. It also has Twitter and Flickr integration. But the most notable feature of this solution is one called augmented reality: as you change the position of the device to horizontal by flipping it, the units you were looking at through the camera begin to be shown as markpoints on a map.

A new search engine won’t be a Google killer

By Emma Brem on August 9, 2009

The name is Blekko. Blekko will be a search engine. That’s basically all we know about a new project, that would probably attempt to become one more “Google slayer”. Too many other “killers” achieved nothing despite of being promoted as “the SE of the future” even before they were launched. This was the destiny of Guil, Wikia Search, SearchMe, and some others.

The new one, Blekko, wisely decided not to repeat the mistake of “selling ground on Mars” and decided not to communicate with press, bloggers, or any other media at all. Probably that would save the project from fiasco within 2 weeks after it will be launched.

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