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Online Magazine for Pharmaceutical Distributor

Online Magazine for Pharmaceutical Distributor

The Client

Our client is one of the leading pharmaceutical wholesalers in Russia that handles a nation-wide logistic and distribution system. To maintain the public image, the company issues a branded magazine targeted at a large audience.

The Scope

To expand its audience, our client decided to shift the magazine to web format. The company required an end-to-end solution which will provide an opportunity to publish articles, carry out online surveys and gather statistics about page and advertisement views. The web solution should have a user-friendly interface not only for the magazine's readers, but also for administrators using the admin panel.

The Solution

Azoft developed a complete solution that enables the company to post articles, publish polls and get all required statistical data from the web. Before starting development, our business analysts worked closely with the client to come up with the best approach for standard and non-standard features of the solution.

It was decided that the system should be built on the base of Drupal. We also developed an advanced custom administrator's panel so the system can be managed by staff without a technical background. DrupalCMS was chosen because it offers a broad functionality to help the client achieve business goals.

This online magazine is aimed primarily at medical professionals and pharmacists, but also includes lots of useful articles promoting healthy lifestyle. Users can register and become members of the community, create a personal profile and participate in various themed discussions. The resulting online platform is a useful health and wellness information resource for anyone interested in health and wellness topics. At the same time, it is valuable marketing tool for our client.

Technologies

PHP, Drupal 6

The Outcome

The client was presented with a reliable information platform that helps the company maintain and improve customer relations and enhance positive public image.

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